Optimized Roast

Coffee begins as fruit.

Fine Robusta from Vietnam and Yirgacheffe G1 from Ethiopia.

Roasted light, on purpose.

Roasted light to keep more of the bean's caffeine and chlorogenic acids.

Specialty coffee, optimized.

Who it's for

Developed for HYROX athletes and bodybuilders.

Performance+ is the cup before training. On ordinary days, it's the coffee for office hours and work on a deadline.

Tap a clip to watch it full screen.

The coffee

Two lines, both roasted light.

Both are roasted light to keep as much of the bean's caffeine and chlorogenic acids as we can.

    • An athlete pushing a sled at a HYROX race
    Pre-workout coffeeCQI 85.00 (2019)

    Performance+

    Most cafés don't serve Fine Robusta, let alone light-roasted.

    Price: ¥1,990 / 100 gtax included

    About 5–12 cups (8–20 g a cup)

    Size

    10% off 3+ bags · free shipping over ¥5,000 (tax incl.)

  • Everyday coffee

    Lifestyle

    Price: ¥1,990 / 100 gtax included

    About 5–8 cups (12–18 g a cup)

    Size

    10% off 3+ bags · free shipping over ¥5,000 (tax incl.)

Side by side
Performance+Lifestyle
Caffeine per typical cup
Taste
Best for

Calculator

What's in your cup.

Choose your coffee, dose and brew method to estimate the caffeine and chlorogenic acids (CGA) in one cup. Add your body weight for a suggested serving.

Coffee
Coffee per cup8g
Pour-over ratio1:15

Grams set the caffeine; the ratio sets the strength.

kg

40–150 kg

Results · Performance+

Estimate

Estimated from roast data · lot P-20261004

Caffeine per cup
Estimate: 154mg
CGA per cup
Estimate: 286mg
Strength
Estimate: 148mg / 100 ml
Balanced
Check bedtime caffeine

About 75 mg left at bedtime (65–85 mg)

For under 50 mg at bedtime, drink it before 14:45

Estimate based on an average half-life of 4–6 hours. Some people clear caffeine more slowly. 50 mg is our rule of thumb, not a medical limit.

Read: Caffeine, training and sleep

Daily reference

Japan has no legal daily limit. Health Canada, the EU's EFSA and the US FDA use 400 mg a day as a reference for healthy adults. If you're pregnant or breastfeeding, or have a heart condition or anxiety, check with your doctor.

All figures are estimates from our roast data. Per gram of coffee: Performance+ about 23.9 mg caffeine and 44.3 mg CGA; Lifestyle about 12 mg caffeine and 30 mg CGA. Extraction is modelled per method. Grind, water temperature and time change the real figure, so treat every result as a guide.

Sources: Health Canada, EFSA Journal, 2015, US FDA, Journal of the International Society of Sports Nutrition, 2021

Brew guide

We recommend pour-over, with a paper filter.

Paper filters catch most of the coffee oils (cafestol), which research links to higher LDL cholesterol. That's why we recommend pour-over.

Annual Review of Nutrition, 1997 · Food and Chemical Toxicology, 1997

Pour-over

Use a paper filter and a medium-fine grind. Start at 1:15: 8 g of coffee to 120 ml of water at about 93 °C, poured slowly over about 3 minutes. Take your grams from the serving guide.

Why this exists

I started roasting because nothing else worked for me.

I'm a personal trainer in Tokyo. For years I relied on chemical pre-workouts before training, and I wanted something simpler.

Cheap dark-roast robusta worked, but it tasted bad.

So I roast my own coffee, light: the coffee I wanted before training, and one I actually enjoy drinking.

— Founder, Optimized Roast

Science

Coffee science

A library of short, sourced summaries of coffee research.

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FAQ

Questions

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